视频丨文化拉动节前消费生肖文创让年味儿“马”上有

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cdiv class=\"cms-cke-widget-quote-normal-2 cms-cke-widget-quote-tpl cms-cke-widget-quote-wrapper cms-cke-widget-tpl\" data-key=\"quote-normal-2\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; justify-content: center; margin-bottom: 28px; margin-top: 28px; padding-top: 25px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-quote-container\" style=\"background: rgba(0,38,154,0.05); border-bottom: 1px solid #001966; border-left: 1px solid #001966; border-right: 1px solid #001966; padding: 17px 12px; position: relative; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-line1\" style=\"background: #001966; height: 1px; left: 0px; position: absolute; top: 0px; width: 6px\"\u003e \u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-line2\" style=\"background: #001966; height: 1px; position: absolute; right: 0; top: 0; width: calc(100% - 50px)\"\u003e \u003c/div\u003e\n\u003csection class=\"cms-cke-widget-quote-icon\" style=\"background-image: url(https://inews.gtimg.com/om_bt/OrHTqHIEEJBdfNEhKwdrPQU0RgDdzn-ItBjj6pzdlATu8AA/0); background-position: center; background-repeat: no-repeat; background-size: cover; display: inline-block; height: 28px; left: 14px; position: absolute; top: -25px; width: 28px\"\u003e \u003c/section\u003e\n\u003cdiv class=\"cms-cke-widget-quote-content\" style=\"color: #212228; line-height: 27px; text-align: justify; width: 100%\"\u003e\n\u003cp\u003e马年就要到了，“马”元素的文创产品，以传统文化为内涵，通过现代化的表现方式，受到了大家的喜爱。在瓷都景德镇，融合了千年瓷艺与马年雅韵的文创产品，成为人们心中的新春佳品。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-1 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-1\" data-reactroot=\"\" style=\"align-items: center; box-sizing: border-box; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-color: #001966; display: inline-block; margin-top: 4px; padding: 2px; position: relative; z-index: 9\"\u003e\n\u003cdiv class=\"out\" style=\"border: 1px solid #001966; box-sizing: border-box; display: inline-block; height: 100%; left: 4px; position: absolute; top: -4px; width: 100%\"\u003e \u003c/div\u003e\n\u003cdiv style=\"position: relative\"\u003e\n\u003cdiv class=\"title-normal-1-text-border\" style=\"border: 1px solid #ffffff; box-sizing: border-box; height: 199%; left: 0; position: absolute; top: 0; transform: scale(0.5); transform-origin: 0 0; width: 199%\"\u003e \u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-1-text\" style=\"color: #ffffff; display: inline-block; line-height: 26px; padding: 1px 12px; position: relative; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e赏千年瓷艺品马年雅韵\u003c/p\u003e\n\u003cp\u003e把年味儿带回家\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e在江西景德镇创意设计中心，新春文创新品展热闹开场。从瓷盘、对杯到摆件，这些融合了创意设计的“马”元素的文创产品，将生肖寓意、非遗技艺与传统美学融于方寸之间。“\u003c!--VERTICAL_CARD_BEGIN_0--\u003e踏定乾坤\u003c!--VERTICAL_CARD_END_0--\u003e”马瓷雕——昂首挺胸、气势如虹，高温颜色釉体现出马的肌肉线条和精气神。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e不少市民游客把这里当成“边逛边买”的年货好去处。“\u003c!--VERTICAL_CARD_BEGIN_1--\u003e马上有福\u003c!--VERTICAL_CARD_END_1--\u003e”等这类吉祥主题的“马”元素的文创产品深受年轻消费者的喜爱。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e这场新春文创新品展，让千年瓷都的传统手艺搭上创意设计的快车，让人们把年味儿和祝福一起带回家。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-1 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-1\" data-reactroot=\"\" style=\"align-items: center; box-sizing: border-box; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-color: #001966; display: inline-block; margin-top: 4px; padding: 2px; position: relative; z-index: 9\"\u003e\n\u003cdiv class=\"out\" style=\"border: 1px solid #001966; box-sizing: border-box; display: inline-block; height: 100%; left: 4px; position: absolute; top: -4px; width: 100%\"\u003e \u003c/div\u003e\n\u003cdiv style=\"position: relative\"\u003e\n\u003cdiv class=\"title-normal-1-text-border\" style=\"border: 1px solid #ffffff; box-sizing: border-box; height: 199%; left: 0; position: absolute; top: 0; transform: scale(0.5); transform-origin: 0 0; width: 199%\"\u003e \u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-1-text\" style=\"color: #ffffff; display: inline-block; line-height: 26px; padding: 1px 12px; position: relative; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e“\u003c!--VERTICAL_CARD_BEGIN_2--\u003e六合同风马\u003c!--VERTICAL_CARD_END_2--\u003e”\u003c/p\u003e\n\u003cp\u003e打造文旅消费新场景\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e福建泉州推出马年生肖IP“六合同风马”，围绕生肖“马”的系列文创产品和配套活动集中亮相古城街巷，通过更多元的方式融入节日消费场景。\u003c/p\u003e\n\u003c!--VIDEO_1--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在福建泉州市鲤城区，一组名为“六合同风马”的马年生肖文创近期亮相古城街巷。整体造型兼具艺术感与观赏性，成为春节前古城里的热门文化景观。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp\u003e\u003c!--IMG_2--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e“六合同风”出自《汉书·王吉传》，体现了中华文化对“天下归心、文化一统”的理想追求。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_3--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e“六合同风\u003c/strong\u003e\u003cstrong data-source=\"cke\"\u003e马\u003c/strong\u003e\u003cstrong data-source=\"cke\"\u003e”之一“\u003c/strong\u003e\u003cstrong data-source=\"cke\"\u003e召召\u003c/strong\u003e\u003cstrong data-source=\"cke\"\u003e”设计师黄跃\u003c/strong\u003e\u003cstrong data-source=\"cke\"\u003e昆：\u003c/strong\u003e我们主要的设计是它脚上踏着浪，然后它乘风破浪，寓意着我们要勇立潮头。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_4--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e围绕这一生肖IP，泉州还同步推出艺术装置展、城市徒步等文旅活动，并开发了马年主题盲盒、冰箱贴、摆件等小型文创产品，让生肖IP从“可看”延伸到“可带走”。市民游客在“看马、找马”的过程中，深度解锁马年生肖IP背后的历史故事与文化密码。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-1 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-1\" data-reactroot=\"\" style=\"align-items: center; box-sizing: border-box; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-color: #001966; display: inline-block; margin-top: 4px; padding: 2px; position: relative; z-index: 9\"\u003e\n\u003cdiv class=\"out\" style=\"border: 1px solid #001966; box-sizing: border-box; display: inline-block; height: 100%; left: 4px; position: absolute; top: -4px; width: 100%\"\u003e \u003c/div\u003e\n\u003cdiv style=\"position: relative\"\u003e\n\u003cdiv class=\"title-normal-1-text-border\" style=\"border: 1px solid #ffffff; box-sizing: border-box; height: 199%; left: 0; position: absolute; top: 0; transform: scale(0.5); transform-origin: 0 0; width: 199%\"\u003e \u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-1-text\" style=\"color: #ffffff; display: inline-block; line-height: 26px; padding: 1px 12px; position: relative; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e\u003c!--VERTICAL_CARD_BEGIN_3--\u003e生肖经济\u003c!--VERTICAL_CARD_END_3--\u003e火热\u003c/p\u003e\n\u003cp\u003e“文化味儿”拉动节前消费\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e“马”元素文创产品迎来消费热潮，不仅是生肖经济效应，更是传统文化底蕴搭载创新传播模式、融合多元场景形成的多重合力，拉动节前文化消费。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003c!--VIDEO_2--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在洛阳市伊川县的青铜小镇，一件件融合传统工艺与现代设计的青铜器文创产品，凭借精巧造型与吉祥寓意备受关注。比如“吉祥三宝”，将数字3和马的祥瑞意象叠加，形成三重福运的美好祝福。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\u003cp\u003e\u003c!--IMG_5--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e春节期间，人们对于寓意吉祥、具有文化内涵的文创产品有着特别的需求，生肖文创年货成为年货市场的一股新兴力量。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_6--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e生肖是中国传统文化的重要符号，如今与潮流设计相结合，成为国潮消费热点。这既源于消费者的文化认同，也得益于春节文创的创新实践。\u003c/p\u003e\n\n\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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视频丨文化拉动节前消费 生肖文创让年味儿“马”上有

视频丨文化拉动节前消费 生肖文创让年味儿“马”上有

视频丨文化拉动节前消费生肖文创让年味儿“马”上有

视频丨文化拉动节前消费生肖文创让年味儿“马”上有